Media kit

Trust is the product — and it converts.

#1 show dedicated to radical biology and consciousness science.

Average views per episode
30,000+
Average view duration
21+ min

YouTube average is ~5 min

Month-on-month subscriber growth
20%
ROAS on tracked integrations
24×
Distributed onYouTubeSpotifyXApple Podcasts

Multiple episodes over 300,000 views.

See rates
The show

Not a wellness channel.

A three-times-weekly biology and consciousness podcast hosted by Evan McGloughlin, Irish edtech entrepreneur and neuroscience graduate of Trinity College Dublin. The show features the most reputable scientists in the world.

This isn't a wellness channel. It's a hardcore biological sciences channel — and the audience knows the difference.

Guests from

  • Harvard
  • Stanford
  • MIT
  • Imperial College London
  • Max Planck Institute

Topics

  • Consciousness
  • Biotech
  • AI
  • Psychedelics
  • Mental health
  • Human performance
Notable guests

The people who say yes to this show.

Top scientists

  • Anil Seth
  • Karl Friston
  • Christof Koch
  • Robin Carhart-Harris
  • David Nutt
  • György Buzsáki
  • Michael Levin
  • Nick Lane
  • Mark Solms
  • Bryan Roth
  • David Nichols
  • Andrew Gallimore
  • Paul Cisek
  • Joscha Bach
  • Wendy Suzuki

Biotech leaders

  • Ben Lamm

    CEO, Colossal Biosciences

  • Brett Kagan

    CSO, Cortical Labs

The audience

They don't respond to hype. They respond to science.

Our viewers are researchers, PhDs, biohackers, and health-conscious professionals who actively spend on evidence-based products. They don't respond to hype. They respond to science.

YouTube, last 365 days

Gender

  • Male76.5%
  • Female23.2%

Age

  • 25–3423.1%
  • 35–4425.7%
  • 45–5420.6%
  • 55–6413.6%
  • 65+9.5%

Geography

  • United States45%
  • Europe30%
  • United Kingdom10%
  • Rest of world10%
  • Canada5%

Why they convert

They spend 60–120 minutes per episode in deep-focus mode. When a product is recommended in that context, it carries the same trust as the science being discussed. That's why we drive 24× ROAS — not because of audience size, but because of audience quality.

Proven results

Tracked sales, not impressions.

  • Sentia Spirits

    380,000 views

    $6,000+ in tracked sales

    65 orders · $77 average order value

    24× ROAS

  • Manta Sleep

    19,000 views

    $1,500+ in tracked sales

Every integration is host-read, contextual, and woven into the episode. No scripts. No hype. No urgency tactics. Trust is the product — and it converts.

The long-tail advantage

Unlike podcast audio ads that vanish after download, YouTube integrations compound — our content is completely evergreen. The Sentia integration is still driving sales 6+ months after publication. Your ad lives as long as the episode does, and our best episodes are still growing.

How it works

Two integration slots per episode.

  • Pre-Roll

    Within the first 15 minutes

    The peak retention window, where viewership is highest.

    Best for: Maximum exposure

  • Mid-Roll

    After 45 minutes

    These viewers stayed for the full conversation. Smaller audience, deeper trust.

    Best for: High-intent conversion

Every integration is host-read and woven into the episode. Evan personally uses or vets every product before agreeing to promote it. Creative freedom is non-negotiable — that's what makes the recommendations credible.

Partnership tiers

Rates.

  • 1 Mid-Roll Spot

    $500

    After 45 minutes — committed, deep-engagement viewers

    Single host-read integration, 60–90s

  • 1 Pre-Roll Spot

    $900

    First 15 minutes — peak retention window

    Single host-read integration, 60–90s

  • Full Episode (Pre + Mid)

    $1,250

    Pre-roll + mid-roll in one episode

    Two integrations — intro hook and deeper close. Double the exposure.

  • Mid-Roll 3-Episode Arc

    $1,200

    Mid-roll across 3 episodes

    Story arc that builds audience familiarity with your brand over weeks

  • Pre-Roll 3-Episode Arc

    $2,000

    Pre-roll across 3 episodes

    Story arc that builds audience familiarity with your brand over weeks

  • Long-Term Partner

    Let's talk

    10+ integrations, flexible slot selection

    Custom package — priority scheduling, performance reporting, story arcs

Every integration is host-read and personally vetted. We only take brands we'd recommend without being paid.
Get in touch

Tell us about the fit.

What the product is, who it's for, and which slot you have in mind. Evan reads these himself.

evan@thegiantsshoulder.com